With the recent waves Nigel has made, it’s no surprise that he’s even getting more coverage in atypical places than ever. Say what you will about little video pieces like these, but keep in mind that they’re not made for you. They’re put out there to appeal others—people that know shit about BMX—and having a rider like Nigel in the forefront is nothing but a good thing. When you’re done with the video, head over to the Nordstrom site to check an interview of sorts with Nigel.

“Born in Jamaica, Queens, pro BMX rider Nigel Sylvester first learned to ride on the streets and parks of New York—and it’s still his favorite place.”