New to me, but 100% looks like an MX brand that is making the logical crossover for their gloves by sponsoring the younger of the Cordova brothers, Matt. Here’s Matt’s welcome edit, and as with most things Matt Cordova puts out, it’s just oozing with style.

“100% is proud to welcome Pro BMX rider Matt Cordova to the team. Matt will be riding with the new 100% Glove collection and Sportswear.

Discover The New Glove Collection - http://ow.ly/uKV1R.
Learn more about Matt Cordova - http://ow.ly/vpufI.”