Soft Goods: New T-shirts, Shoes, Hats & Shades
Sixteen new T-shirts, hats, shoes, and shades...
Premium BMX – Connor Lodes Bar Promo
Damn, this is so good. Connor is a beast and he has the perfect mix of...
Premium BMX – Chad Kerley CK Frame Promo
Street riding like it was a video game... to say Chad Kerley is on a...
Brock Olive’s February 2013 Premium Edit
Brock does some wild moves for his new 2013 Premium edit. Brock Olive got...
New Premium Website
The new Premium website design just went live–head over to their website to check it out.
Dan Foley’s DIY Premium Edit
I just clicked play on this video without putting much thought into the title–and...
Premium’s Nose Manual Contest Winners
Check out the winning entries from the Premium nose manual contest, as...
Interbike 2012: Premium Product Video
  Take a look at Premium’s top of the line complete bike and Chad...
Premium’s Colorado Trip Video: Kerley, Ricany, and Lodes
This is a dope video with good vibes, perfect for your...
Premium’s Josh Harrington/Dan Foley Unit Session
This is pretty amazing. The Unit might be shredded beyond all...
Bike Check: Chad Kerley’s Premium Aurora
While down in San Diego recently, I got to take a look at Chad...