While I can’t sit here and argue that the average rider doesn’t kick back and play a video game or two, I’m honestly a little thrown back by this. Aren’t video games the complete antithesis of what X Games (Aka, Extreme Games) was founded on? But I guess when you start your press release off with “To capitalize on…”, your motivations are clear.
Edited: Here’s the official press release from ESPN:
NEW YORK (April 28, 2014) – Major League Gaming (MLG), the global leader in eSports, and ESPN X Games are teaming up for the first-ever MLG X Games Invitational at the inaugural X Games Austin fromJune 6-8, 2014, at Circuit of The Americas (COTA) in Austin, Texas. As part of the X Games Austin festival experience and for the first time in history, MLG Pro Gamers will be awarded X Games medals and MLG’s Pro Circuit competition will be showcased with Skateboard, BMX, Moto X, Rally and Stadium SUPER Trucks, renowned musical performers and more.
MLG will invite the top five Call of Duty®: Ghosts teams based on MLG Pro Points rankings and the top three finishers (CompLexity, EnVyUs and OpTic Gaming) from the recent Call of Duty® Championship, presented by Xbox, to compete in the three-day invitational to be played on Xbox One. Fans can watch the competition in person beginning Friday, June 6 or tune in to the broadcast via MLG.tv, MLG.tv apps for iOS and Android, and MLG.tv app for Xbox 360.
“The popularity of competitive gaming and the MLG Pro Circuit is at an all-time high with millions watching the best gamers compete each month on MLG.tv,” said Don Reilley, MLG EVP Sales. “This collaboration with X Games will help further bring MLG to the mainstream while we provide advertisers with quality exposure and deep engagement with our fan base on MLG.tv across all platforms.”
Tickets for X Games Austin are available at www.ticketmaster.com/xgames. A three-day X Games Experience ticket is available for $89 and provides access to the MLG tent in addition to all X Games activity. For only $100 more, fans can purchase an extremely limited “3-Day Major League Gaming Premium Upgrade” to secure reserved seating in the MLG tent, a behind-the-scenes tour, meet and greets with top Call of Duty players, a gift bag including MLG merchandise, gaming gear and more.
From June 6-8, fans can watch all of the MLG X Games action on MLG.tv across all platforms (www.MLG.tv, MLG.tv app for Xbox 360, MLG.tv apps for iOS and Android devices).
MLG’s presence at X Games Austin will be highlighted during X Games telecasts, airing on ESPN and ABC, and on X Games digital and social platforms.
About Major League Gaming:
Major League Gaming (MLG) is the global leader in eSports. The company operates MLG.tv, the #1 online broadcast network for professional level competitive gaming; the MLG Pro Circuit, the longest-running eSports league in North America; and MLG: Play, the largest cross platform online gaming tournament system with 9 million registered users across the globe. MLG is one of the fastest growing digital networks worldwide with over 1557% growth in audience over the last four years. Each month, the company reaches millions of highly-engaged fans via web, mobile, connected TVs and gaming consoles making it the definitive property for major advertisers to reach young men (90% male, 50% 16-34 year olds, 76% 21+, and over 40% HHI $100k+). The robust MLG.tv programming line-up is available
via www.MLG.tv, MLG.tv apps for iOS and Android and the MLG app for Xbox 360. For more information: www.