Press Release:

Vans Gears Up for House of Vans at the Mohawk, Flatstock and Vans Village at the SXSW Music Festival

Cypress, CA (March 3, 2014) – Vans is counting down one week until the SXSW Music Festival!  The return of the House of Vans will bring the world’s best emerging bands and iconic talent for five days and nights at one of Austin’s most beloved and eclectic music venues – the Mohawk. Curated in partnership with Pitchfork, SpinMedia (SPIN, Stereogum and VIBE), A$AP Mob, The Windish Agency, ATC and Flosstradamus – music fans will experience music genres ranging from classic punk to indie rock, gritty hip-hop to melodic dream pop, a touch of metal and everything in between. The official Vans SXSW Music Showcase will host punk rock legends X, hardcore favorite Cerebral Ballzy, hip hop virtuosos Tyler the Creator, Primus founder and frontman’s newest project, Les Claypool’s Duo de Twang and independent acts Cities Aviv, Gap Dream, and TEEN. Check out the full lineup, which includes newly announced performances from The Black Angels and ††† (crosses). 

After checking out the House of Vans at the Mohawk, SXSW attendees can head down to the corner of 7th and Red River to check out the Vans Village that will include a full schedule of events as you navigate your way through SXSW.  Opening its doors March 11, guests can visit the Vans Village pop-up store to shop exclusive House of Vans merchandise, a premium offering of Classic footwear and the limited edition return of Vans’ iconic band collaborations with Circle JerksMotörheadBad Brains and Rise Against.

Adding to the Vans Village experience, Vans BMX pro athletes Scotty Cranmer, Gary Young, Dakota Roche, Daniel Sandoval, Kevin Peraza and Austin local Sean Sexton will throw it down on the custom competitive BMX Ramp for exciting demos during the festival. After the tricks, the guys will be available for autograph signings open to the public throughout the day.

If you can’t make it to the House of Vans and need a music fix, the Vans Village will be showcasing local talent with Open Mic sessions. The 20 minute sets will run live from 1:30pm-4:00pm and 7:00-10:00pm daily and will feature all genres of music.

Finally, SXSW art enthusiasts have the chance to see the work of the world’s most talented poster artists in the scene at the FLATSTOCK 43 poster show at the Austin Convention Center. Vans artists Jay Howell, Rich Jacobs, Zio Ziegler, Russ Pope and Smithe will be at FLATSTOCK 43 for a special signing of silkscreened posters at noon, March 13 to 15. The artists will then make their way to the Vans Village for an Off The Wall gallery group show featuring daily live mural painting on a shipping container. Check out the full schedule of events from Vans during SXSW or at vans.com/sxsw.

About House of Vans at the Mohawk

All are welcome to House of Vans at the Mohawk parties. Each daytime party is FREE and open to the public with entrance priority given to SXSW badge-holders. For evening showcases, SXSW badge-holders have priority access followed by general admission ticketed guests.  There is no official House of Vans RSVP and RSVP through presenters does not guarantee admittance. Please arrive early.

House of Vans at the Mohawk, an official SXSW venue, is made possible in part by truth®, the nation’s largest youth smoking prevention campaign, and Seagate storage products, creating space for the SXSW experience at House of Vans 2014. For more information, set times and updates, continue to visit vans.com/sxsw.