Nike 6.0 And Alkaline Trio Shoe Collaboration: June 17, 2008

theshrew19

• June 17 2008
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Nike 6.0 and punk stalwarts, Alkaline Trio, joined forces to translate the energy of action sports and punk rock into a pair of collaborative kicks. The Heart and Sole Air Zoom Cush and a limited run of messenger bags will be released June 27th exclusively at Jacks Retail Shop in Huntington Beach. Alkaline Trio recently kicked off their summer tour, supporting their new album Agony and Irony and the release of the shoe. The Heart and Sole Air Zoom Cush will be available at select retailers nationwide on July 11th.

“The collaboration between Nike 6.0 and Alkaline Trio was a natural fit. Punk rock’s independent spirit is a common thread with action sports, and the band member’s live the lifestyle we support.” said Tim Reede, Nike 6.0 Product Line Manager. “We were able to create unique materials and details that reflect the band’s history, resulting in a collaboration that truly tells a story.”

“We chose red and black as the main colors to reflect our Chicago roots and pay homage to the Bulls. We are huge fans,” said Matt Skiba of Alkaline Trio. “I’m also into sneakers, so seeing the swoosh and our logo on one product is unbelievable. The shoe looks amazing and provides some insight into who we are.”

Custom design elements include reflective details and bike-tread inspired graphics, correlating to the band’s formative years in Chicago where the members met while working as bike messengers. Distressed materials translate the punk ethos, and the Alkaline Trio logo is featured on the heel cup. The Heart and Sole Cush is constructed of all synthetics, supporting select band members who are vegetarian.

The Air Zoom Cush, new to the Nike 6.0 line, is a low profile action-sports shoe, built for high performance and increased responsiveness. The Cush features a one-piece toe vamp and V-oriented grooves in the sole to increase flex. For more information, and video content of Matt Skiba discussing the collaboration visit www.nike 6.com (http://inside.nike6.com/alkaline-trio/)

As the Heart and Sole Air Zoom Cush drops, the Alkaline Trio will be in the midst of a  Summer headlining tour in support of their highly anticipated new album Agony & Irony, in stores July 1st. The national tour kicked off May 30th in Vancouver, sweeping major markets across the country and ends in Kansas on August 3rd.

6/13/2008          Tulsa, OK                     The Otherside
6/14/2008          Little Rock, AR             The Village
6/15/2008          Birmingham, AL            Matthew’s Bar & Grill
6/17/2008          Jacksonville, FL             Freebird Live
6/18/2008          Columbia, SC                Headliners
6/19/2008          Richmond, VA             The National
6/20/2008          Allentown, PA              Crocodile Rock Café
6/21/2008          New Haven, CT            Toad’s Place
6/22/2008          Eatontown, NJ             Zumiez/Lakai – Monmouth Mall
6/24/2008          Lancaster PA               Chameleon
6/25/2008          North Wales, PA           Zumiez/Lakai – Montgomery Mall
6/26/2008          Pittsburgh, PA               Club Zoo
6/27/2008          Grand Rapids, MI          Intersection
6/30/2008          Saint Paul, MN             Zumiez/Lakai – Maplewood Mall
7/8/2008            Pontiac, MI &nbs                 Clutch Cargo’s
7/9/2008            Chicago, IL                   House of Blues
7/10/2008          Cleveland, OH              House of Blues
7/11/2008          Baltimore, MD             Rams Head Live
7/12/2008          New York, NY             Fillmore NY at Irving Plaza
7/13/2008          Providence, RI             Lupo’s
7/15/2008          Philadelphia, PA            The Fillmore at the TLA
7/16/2008          Norfolk, VA                  Norva
7/18/2008          Atlanta, GA                  Center Stage    
7/19/2008          Orlando, FL                  House of Blues
7/21/2008          Austin, TX                    La Zona Rosa  
7/22/2008          Dallas, TX                    House of Blues
7/25/2008          Las Vegas, NV             House of Blues
7/26/2008          Los Angeles, CA           House of Blues
7/27/2008          San Diego, CA             SOMA
7/28/2008          San Francisco, CA        The Fillmore
7/29/2008          Portland, OR                 Roseland Theater
7/30/2008          Seattle, WA                  El Corazón
8/1/2008            Salt Lake City, UT        In The Venue
8/2/2008            Denver, CO                  Cervantes
8/3/2008            Lawrence, KS               The Granada

Alkaline Trio
Emerging from the working class suburbs of Chicago in 1996, Alkaline Trio’s career was propelled by the 2003 release of Good Mourning, their first full-length of the current lineup, which was met with critical praise. The band has since led the charge in defining a genre of music, selling nearly a million albums and maintaining a rabid fan base due to relentless touring.

Nike 6.0
Nike 6.0 is a multi-action sports brand supporting the next generation of athletes. The barriers that once existed between action sports have been reduced by those who skate, surf, and ride with equal and inclusive passion. Nike 6.0 brings cultural aspiration and performance innovation to our community through our athletes, innovative footwear and apparel, and unique events. From the streets to the surf, from the dirt to the park, Nike 6.0 symbolizes the creativity and progression inherent in the DNA of action sports. www.nike6.com

l praise. The band has since led the charge in defining a genre of music, selling nearly a million albums and maintaining a rabid fan base due to relentless touring.

Nike 6.0
Nike 6.0 is a multi-action sports brand supporting the next generation of athletes. The barriers that once existed between action sports have been reduced by those who skate, surf, and ride with equal and inclusive passion. Nike 6.0 brings cultural aspiration and performance innovation to our community through our athletes, innovative footwear and apparel, and unique events. From the streets to the surf, from the dirt to the park, Nike 6.0 symbolizes the creativity and progression inherent in the DNA of action sports. www.nike6.com