Not gonna lie, I didn’t see this coming…

“We are very stoked to welcome Harry Main to the Failure team. Harry absolutely rules on and off his bike and we are very excited to be working with Harry on a bunch of new Projects for 2012 and beyond. I first met Harry a few years ago when he was staying with Jeremiah Smith in Pennsylvania and have been a big fan of his riding ever since. Harry has a certain energy and vibe to him that I love, and feel that he is the perfect fit for the Failure brand and the new direction that we are going in. Be on the lookout for a lot of new things from Failure and Harry Main for 2012.” —Matt Bischoff -Failure

“I first met Matt From Failure Bikes around 4 years ago out at Woodward Camp in USA. Matt approached me early this year on being an Ambassador for Failure Bikes. Letting me do my thing with Part’s, Frames, Bikes you name it. I feel not only honoured but so excited to get involved and put my creative input into designing some bad ass products and just working with Failure on being part of it. HELL YEA its going to be good!” —Harry Main

Seen on rideukbmx.com.