Thirty years is a long time. But in BMX specifically, 30 years is a hefty slice of the entire BMX pie. When you think about it like that, it’s astonishing that S&M has been a part of BMX for 30 friggin’ years and they’re still charging ahead full throttle. Honestly, I find it hard to imagine what BMX would even be like today if it weren’t for the influence of the shield. S&M’s unwavering effort to always make the best American made BMX parts and their continuous ability to evolve with the ever-changing needs of riders sealed the deal for a lifetime commitment to the brand from loyal riders the world over. Of course, beyond the bikes, S&M’s entire persona—the no bullshit, punk rock, DIY, humor, and the fun—it’s the very definition of what BMX is all about. Trying to sum up 30 years in two paragraphs is impossible—hell, it took S&M two days!
Despite the fact that BMX was born in a dirt lot in Southern California, it takes nothing short of a labor of love to turn the a dust bowl at Milestone MX Park in Riverside, California, into an epic two day BMX event. But doing things is what S&M is all about, and they proved that once again with trails, a mini ramp, street course, food, beer, a premiere of their new video Hot Dogs Who Can’t Read, a band, and more… You only turn 30 once and S&M did it right! It truly was a once in a lifetime experience to see so many legendary S&M team riders, as well as riders from Hawaii, Canada, the UK, and as far away as Australia together in one place. Cheers to everyone at The Building for a great weekend and congratulations to Chris Moeller and everyone at S&M for showing BMX how it’s done—time and time again.
Get yourself a copy of Hot Dogs Who Can’t Read and keep your eyes open for a S&M 30 year book that it currently in the works as well.