Interbike Invites Show Participants to Give Feedback Via Annual Online Survey: December 8, 2006

shilfiker

• December 08 2006
• 7 views
• add a comment

SAN JUAN CAPISTRANO, California — Dec. 8, 2006 — Interbike, a division of VNU Expositions, today issued an invitation for all 2006 Interbike OutDoor Demo and International Bicycle Expo retail and exhibitor attendees to participate in its annual Web-based show feedback survey.

“We definitely want to provide the best show possible for attendees and exhibitors and we need their feedback to do that,” said Rich Kelly, Interbike’s marketing director. “The annual survey provides us with real information about what business issues are really important to show participants.”

Interbike conducts the survey each year to learn how well the show met participants’ business needs and how it could be improved. In addition to identical questions meant to help identify trends in participant responses from year to year, the survey also includes new questions regarding current issues facing the industry. Since show needs for a retailer are not necessarily the same as an exhibitor’s, Interbike also developed separate surveys for each group.

Two of the current issues facing the industry are exhibit costs and show location. Previous surveys gave respondents three different possible show locations to consider. Results of those surveys haven’t always shown a strong consensus for one location over another. To develop more useful results, this year’s survey gives respondents only two show locations to consider.

“Where to hold the show has been a hot industry topic for the last few years,” said Lance Camisasca, Interbike’s show director. “There are lots of variables to consider when choosing a host city. The annual survey is one of the tools we will use to help us do that by illuminating the business priorities and needs of exhibitors and attendees.”

The survey will be available online until Friday, December 22, 2006. Each exhibiting company and unique retail location that attended the 2006 Interbike OutDoor Demo and International Bicycle Expo, and also provided an email address, was sent an invitation to participate in the survey.

For more information about Interbike, please visit www.interbike.com.