For 16 years etnies owner and CEO Pierre-Andre Senizergues has inspired his staff, pro riders, family and friends to head to L.A.’s Skid Row and rally together at the Los Angeles Mission’s annual Easter event to donate shoes to the thousands of homeless living on the streets. Skid Row is a scary and tough place to survive without a home and the reality is the homeless wear their shoes around the clock to keep their feet protected and warm. Each year etnies has the pleasure to personally witness the pure joy and relief a new pair of shoes brings to the lives of those less fortunate. etnies would like to share that experience with the world. Here is etnies’ Journey to the Soles of Skid Row’s Homeless. Featuring Pierre-Andre Senizergues, Ryan Sheckler, Cairo Foster, Nathan Williams, Ben Lewis, Tom Dugan and Levi Sherwood.

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ETNIES’ JOURNEY TO THE SOLES OF SKID ROW’S HOMELESS from etnies on Vimeo.

In addition to the shoe donation, the Los Angeles Mission’s annual Easter event last Friday also provided thousands of Skid Row’s homeless with a hot meal, live music, foot washing and Easter baskets for the children. This year marks 38,000 pairs of etnies shoes donated and the brand’s 16th year partnering with the Los Angeles Mission.

etnies volunteers at the Los Angeles Mission’s Easter event (left to right): Pierre-Andre Senizergues (etnies owner and CEO), Levi Sherwood (moto-x), Nathan Williams (BMX), Ben Lewis (BMX), Tom Dugan (BMX), Don Brown (etnies Chief Brand Strategist), Ryan Sheckler (skate) and Cairo Foster (skate).