Cult doubled up this past Sunday, opening their brand new retail store, the Cult Clubhouse, and premiering their am video, $mall Talk. The rain was lingering, but tons of heads came out, free Pizzainsta and Monster were handed out, some purchases were made, some ledges were ridden, and we pointed the camera at a few of ‘em asked what impact an amateur video has for riders, brands, and BMX as a whole…
Film/edit: Ryan Fudger
Music: Y-Test Beats – http://myspace.com/ytest