Bike Wars! with Arem and Shukri.
ADMIN
- April 26 2009
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Arem bein’ all pissed cause Shukri barely scratched Arem’s bars.
Arem bein’ all pissed cause Shukri barely scratched Arem’s bars.
Arem bein’ all pissed cause Shukri barely scratched Arem’s bars.
Arem bein’ all pissed cause Shukri barely scratched Arem’s bars.
October 13th, 2009 at 6:42 am
This is the motorcycle world that Harley-Davidson has reinvented, one that seems–and is–a century removed from the Milwaukee shed where William Harley and Andrew Davidson first collaborated in 1903. Harley today has more to do with fraternity than with machinery. You buy a Harley, you join a ready-made motorcycle gang: the 600 U.S. HOG chapters, operated under the dealers’ aegis. Style is as important as speed. On dealers’ floors, leather-draped mannequins can outnumber the bikes. Harley has artfully parlayed the romance of the road and the independence of the biker to capture baby-boomers. Its core customers have reprised their 1960s rebelliousness with a product that bespeaks their 1990s success.
October 13th, 2009 at 6:50 am
To that end, Harley has poured money into developing new, youth-oriented models. The $17,000 Harley V-Rod–a low-slung, high-powered number known formally as a sport performance vehicle and colloquially as a crotch rocket–is meant for hard-charging youths. Harley has also tried to go young with the Buell Firebolt ($10,000), its answer to Japanese sport bikes, and the Buell Blast ($4,400), a starter motorcycle. But Buell, a subsidiary Harley bought in 1998, has captured just 2% of the sport-bike market, and Harley will make only 10,000 V-Rods this year. Bleustein insists that those numbers aren’t the point: “These aren’t one-shot deals. These are whole new platforms from which many models will proliferate.”