Dew Action Sports Tour Announces PlayStation Trick of the Week Winner

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Fans Choose Ryan Nyquist As Winner For His Barspin No-Footed Can-Can at Tour’s Panasonic Open

NEW YORK — July 5, 2006 — The Dew Action Sports Tour, the only season-long professional multi-sport tour in action sports, today announced the winner of the PlayStation Trick of the Week Award from the Panasonic Open.  Voting began after competitions ended on Sunday, June 25.  Fans were able to view video clips and vote online at dewactionsportstour.com until Sunday, July 2.

Fans selected Ryan Nyquist as the PlayStation Trick of the Week winner after he performed a barspin no-footed can-can during the BMX Dirt Finals.  Nyquist finished the contest in fourth place and is one of the top competitors in the Dew Tour BMX Dirt competition.

   ”I’m really excited to win!  The barspin no-footed can-can is something I’ve been working on for a while.  I’m also excited to be in the running for trick of the year, said Nyquist.

  Nyquist faced stiff competition for the PlayStation Trick of the Week Award.  Daniel Dhers, a BMX Park competitor, completed a 360 no-footed can-can tailwhip during the BMX Park Finals.  Top BMX Vert rider Chad Kagy was also up for the Trick of the Week after flawlessly including a flatspin 540 tailwhip during the BMX Vert Finals.  Freestyle Motocross winner Nate Adams was nominated after executing a backflip cordova, which helped seal his first place victory. Ryan Sheckler’s 270 into a backlip fakie during the Skateboard Park Finals helped lead him to a first place finish at the Panasonic Open.  In the end, the online participants chose Nyquist’s trick as the best.

Nyquist wins $5,000 and his trick will compete for the PlayStation Trick of the Year versus all the other Trick of the Week winners from other Dew Action Sports Tour events, including the upcoming Right Guard Open in Denver (July 13-16).  Online polls open on the last day of each event.

Fans will vote for the PlayStation Trick of the Year winner from the four Trick of the Week winners.  Polls will be open throughout the week of October’s PlayStation Pro.  The winner will be announced during the Dew Action Sports Tour NBC broadcast on Sunday, October 15.  This athlete will take home $10,000 in cash as well as other PlayStation prizes.

PlayStation is a Tour founding partner and has naming rights for the PlayStation Pro, taking place at the TD Waterhouse Centre in Orlando, FL, October 12-15.

   The complete Dew Action Sports Tour schedule, events and locations are as follows:

June 22-25 - Panasonic Open - Louisville, Ky. - Kentucky Expo Center

July 13-16 - Right Guard Open - Denver, Co. - Pepsi Center

Aug. 17-20 - Vans Invitational - Portland, Ore. - Rose Quarter

Sept. 7-10 - Toyota Challenge - San Jose, Calif. - HP Pavilion

Oct. 12-15 - PlayStation Pro - Orlando, Fla. - TD Waterhouse Centre

Owned by NBC Universal and Live Nation, the Dew Action Sports Tour debuted in June 2005, and consists of five major, multi-sport events with a cumulative points system, a $2.5 million competitive purse - the largest in action sports - and an additional $1 million bonus pool based upon year-end standings.  NBC and USA Network will combine for exclusive Dew Action Sports Tour coverage with the largest combined network and cable commitment in action sports. The Tour features skateboarding (park and vert), BMX (park, vert, and dirt) and freestyle motocross, and at season’s end, the Tour awards champions in the six combined disciplines with the Dew Cup.  Key lifestyle elements at each Tour event’s festival village includes live cutting-edge music, video gaming, and interactive events.

More than 150 of the top action sports athletes in the world will return for the second season of the Dew Action Sports Tour to compete for the Dew Cup.  The Tour’s inaugural season champions include Kenny Bartram (Freestyle Motocross), Jamie Beestwick (BMX Vert), Ryan Guettler (BMX Park and BMX Dirt), Bucky Lasek (Skateboard Vert) and Ryan Sheckler (Skateboard Park).

       Live Nation, formerly Clear Channel Entertainment, will be an integral partner on the Dew Action Sports Tour, lending its considerable expertise in live event touring and promotion, including a wide range of off-channel assets including Clear Channel’s Radio, Outdoor and Music divisions.

The Dew Action Sports Tour returns all of its founding partners from year one, including Mountain Dew (tour title sponsor); and Panasonic, Right Guard Xtreme, Vans®, Toyota and PlayStation® (event title sponsors).  Associate partners include MasterCard, Mongoose®, OXY® Acne Solutions, Peanut Chews® and Slim Jim.

NBC Universal

NBC Universal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates the No. 1 television network, the fastest-growing Spanish-language network, a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% controlled by Vivendi Universal.

Live Nation

Live Nation is a leading live content and distribution company focused on creating superior experiences for artists, performers, corporations and fans. Live Nation owns, operates or has booking rights for 150 venues worldwide and promoted or produced over 20,000 events in 2005. Live Nation is headquartered in Los Angeles, California. Live Nation is listed on the New York Stock Exchange, trading under the symbol “LYV.” More information about Live Nation and its businesses is available at LiveNation.com.

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