4Down Distribution just dropped the fourth edition of their online magazine called “Substance.” It’s a 50-page catalog of parts for all the brands they carry including S&M, Fit, FBM, Terrible One, United, and Animal, but it also has a ton of content from different trips, interviews with team riders, and more.
“These intros normally follow the same path. From possibly Vol.2 we questioned how relevant a print catalog is and spoke about how Substance has always evolved for us. If that is the case, Vol.4 somewhat ties together all of its predecessors. Rather than throwing a few quick top fives at a selection of riders or embarking on a lavish road trip, we decided that a couple of in-depth interviews along with bike checks, photo galleries, and an overview from each of our brands just about ticks all the boxes we want to see, and hopefully some of you do also. With the help of Dan Benson and Rhys Coren, plus a trip to Sweden, we’ve filled these pages with what we feel is some great content—something that you want to read or look at, and possibly come back to.” -4Down
