Alli Partners With 4mm To Develop Action Sports Video Games

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Wed, Jun 9 2010 9:25 am | Comments

Press Release:

Alli Sports and 4mm Games Unveil Partnership to Develop and Launch Global Online Action Sports Video Games
Alli Sports and 4mm to Bring Constantly Connected Gaming™ to Action Sports

Burr Ridge, Ill. and nEW York – June 9, 2010 – Alli, the Alliance of Action Sports, a joint venture between NBC Sports and MTV Networks, and 4mm Games, an independent global interactive entertainment company, today announced they have entered into an exclusive partnership to create unique, cutting edge interactive digital content that will be made available online to Action Sports fans worldwide. The Games will allow fans to experience a variety of dynamic and unique action sports similar to those on the Dew Tour, Gatorade Free Flow Tour, and Winter Dew Tour.

“The 4mm Games team has an incredible background in producing interactive entertainment that appeals directly to our youthful audience of action sports taste makers,” said Wade Martin, President and CEO of Alli. “Our fans will now be able to add online games to their Alli experience in addition to live events, television, and digital; it’s an exciting extension for our brand as we continue to find new growth opportunities for Alli.”

“4mm will work closely with Alli to create a game experience that has not yet been seen online” said Nick Perrett, 4mm CEO. “Our Constantly Connected Gaming™ architecture will keep the Alli fans playing the games all the way from the actual live events on mobile devices, back to the living room Web Browser.”

The partnership will combine Alli’s deep connection to the culture of Action Sports and Entertainment with 4mm’s technology and game building experience to create a rich, social, full 3D online experience that will provide both “bite sized” and fully immersive game play experiences. All games will involve rich social aspects that will allow fans to “stay in the game” whether it be on their mobile device, Smartphone, TV or Web Browser.

For more information on Alli please visit www.allisports.com.

For more information on 4mm Games, LLC please visit www.4mmgames.com.