Press Release:
Burr Ridge, Ill. – March 2, 2009 – The Dew Tour, the world’s premier season-long actions sports tour, today announced its complete schedule for the 2009 season. In addition to returning to Portland, Ore., Salt Lake City, and Orlando, the Tour will stop in Chicago with a BMX event and Boston with a skateboard event.
The 2009 Dew Tour will feature a BMX (park, dirt and vert) event in Chicago this June followed by the first ever ISF’s (International Skateboarding Federation) World Championship of Skateboarding on U.S. soil (park and vert) in Boston. The five-stop tour will then continue on to Portland, Ore., Salt Lake City and Orlando featuring BMX, skateboarding, and freestyle motocross.
“We are very excited about returning to Portland and Orlando after four successful seasons, as well as two in Salt Lake City, and we’re eager to bring the Dew Tour to the two new host cities: Chicago and Boston,” said Chris Prybylo, Alli Vice President and Dew Tour General Manager. “All five host cities have showed tremendous support for action sports throughout the years and we look forward to another successful season.”
“2008 was an amazing year for me and I’m ready for the ’09 Dew Tour season to get under way,” said 2008 BMX Dirt Dew Cup champion Cameron White. “BMX dirt is always heaps competitive and I’ll be coming into the season full force, ready to defend the Dew Cup title.”
“I’m stoked for the start of the ’09 Dew Tour season,” said 2008 Skate Park Dew Cup champion Chaz Ortiz. “It’s going to be a lot of fun skating with Ryan Sheckler, Paul Rodriguez, and Greg Lutzka again. They are all great skaters, and I look up to them so I am really excited for the first contest.”
The complete 2009 Dew Tour schedule is as follows:
Event Date Location
Event 1 June 26-27 Chicago, Ill.—Grant Park
Event 2 July 24-25 Boston, Mass.—TD Banknorth Garden
Wendy’s Invitational Aug. 13-16 Portland, Ore.—Rose Quarter
Toyota Challenge Sept. 17-20 Salt Lake City, UT—EnergySolutions Arena
PlayStation® Pro Oct. 15-18 Orlando, Fla.—Amway Arena
Entering its fifth year, the Dew Tour is the most watched and attended action sports property in the world. Attendance for the 2008 Dew Tour totaled nearly 275,000 and an average of 41 million viewers tuned in via NBC and USA. The top athletes in the world will take part in this year’s Tour, all competing for the highly coveted Dew Cup that will be awarded in Orlando at season’s end to champions in each of the six disciplines. The 2008 Dew Cup winners include Chaz Ortiz (Skateboard Park), Pierre-Luc Gagnon (Skateboard Vert), Jamie Bestwick (BMX Vert), Cameron White (BMX Dirt), Daniel Dhers (BMX Park), and Adam Jones (Freestyle Motocross).
Dew Tour
The Dew Tour consists of five major, multi-sport events spanning across the country, with a cumulative points system, a $2.5 million competitive purse a bonus pool at year-end based on overall tour standings. The Tour features skateboarding (park and vert), BMX (park, vert and dirt) and freestyle motocross. At season’s end, the overall point’s leaders in the six disciplines are crowned year-end champions and awarded the prestigious Dew Cup. As part of an Alli property, key lifestyle elements compliment the competitions at each Tour event including the Festival Village, specialty competitions, and live cutting edge music. The Dew Tour is broadcast live on NBC Sports with additional competition and lifestyle broadcasts on MTV, MTV2 and USA. Dew Tour is also distributed on Fuel TV, Universal HD, and internationally on Eurosport, Fox Australia, Extreme Channel and Allarco Superchannel. The Dew Tour partners include Mountain Dew (tour title sponsor); and Wendy’s, Toyota and PlayStation® (event title sponsors). Associate partners include Ball Park, Nerf, Nike 6.0, and Verizon Wireless. More information can be found at www.allisports.com.
Alli, the Alliance of Action Sports
Alli, the Alliance of Action Sports, is a global business that encompasses national and international action sports tours and events, multimedia production, and a consumer facing lifestyle brand. The Alliance includes: the Dew Tour, Winter Dew Tour, China Invitational, Maloof Money Cup, AMA Motocross Championship, King of Wake series, and the Free Flow Tour; Alli Productions, which creates original content, produces and presents content with partners, and distributes Alli content through a variety of channels. Alli is owned by NBC Sports and MTV Networks. More information can be found at www.allisports.com.
NBC Universal
NBC Universal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates the No. 1 television network, the fastest-growing Spanish-language network, a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% controlled by Vivendi Universal.
MTV Networks
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of programming and content across all media platforms. MTV Networks, with more than 150 channels worldwide, owns and operates the following television programming services – MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, LOGO, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, THE N, VH1 CLASSIC, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 300 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.
